Advertising in Complex Markets
At The Vantage, our in-house team of experts makes advertising in China and Russia an easy task, facilitating access to native advertising platforms effortlessly.
Our Capability in China
Advertising in China's digital ecosystem with
local precision and performance
China is one of the world's largest internet markets, with over 1 billion online users as of 2021.
Digital media dominates across every category, with mobile consumption leading the way. Brands looking to scale in China need to start with mobile-first, platform-specific strategies that reflect how Chinese users engage with content.
Douyin
#1 short-video social app
Little Red Book
Trending social platform with a focus on fashion and travel
iQiyi
China's leading premium video service
#1 Social Messaging Platform
Most popular Micro-blogging platform
Tencent Video
Top video streaming platform
Tuniu
Popular online leisure travel platform
C-Trip
Leading travel OTA
Mafengwo
Considered the 'travel bible' by younger Chinese netizens
Chinese Aviation Data
Track confirmed flight tickets from China to Saudi
Baidu
#1 search engine
Youku
Popular long-form video platform
Douyin
#1 short-video social app
Little Red Book
Trending social platform with a focus on fashion and travel
iQiyi
China's leading premium video service
#1 Social Messaging Platform
Most popular Micro-blogging platform
Tencent Video
Top video streaming platform
Tuniu
Popular online leisure travel platform
C-Trip
Leading travel OTA
Mafengwo
Considered the 'travel bible' by younger Chinese netizens
Chinese Aviation Data
Track confirmed flight tickets from China to Saudi
Baidu
#1 search engine
Youku
Popular long-form video platform
How Chinese Travelers
Discover Destinations
We partner with top Chinese media and travel platforms to help brands reach high-intent travelers through direct access to trusted publishers and content ecosystems.
Source: Chinese Traveler Sentiment Report 2022
Navigating Russia's Media Landscape
At The Vantage, we guide brands through Russia with platform-specific strategies and end-to-end campaign support. Our team ensures your message reaches Russian audiences effectively, through the right channels, in the right way.
Leverage Russia's top social platforms
VK
Russia's largest social network, ideal for brand-led travel storytelling and community engagement.
OK
A highly active platform for interest-based communities, often older or family-oriented audiences.
DZEN
Russia's fast-growing content hub for news, blogs, and travel storytelling.
Telegram
A leading platform for direct brand messaging and real-time travel updates.
Yandex
Russia's leading search engine and key gateway for travel discovery and intent.
Why Brands Choose Us
Case Studies
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