Sustainable Advertising
and ESG Media Planning
in MENA
Plan Smarter.
Advertise Responsibly.
Perform Better.
Through our exclusive partnership with The GoodNet, The Vantage brings sustainable advertising solutions and ESG media intelligence to brands and agencies across the MENA region.
We enable you to build ESG-compliant marketing campaigns that meet performance goals while aligning with environmental, social, and governance (ESG) priorities — all backed by data-driven insights.
A New Layer of Intelligence for Media Planning
Build campaigns that support measurable ESG goals
Identify ESG-aligned publishers and properties
Quantify media impact across ad performance and sustainability metrics
GoodIQ: Where
Data Meets Purpose
At the core of The GoodNet is GoodIQ – a proprietary ESG media planning and measurement tool that enables brands to:
Identify media partners aligned with ESG and sustainability criteria
Measure the percentage of media spend contributing to ESG compliance
Track which UN Sustainable Development Goals (SDGs) your brand's campaign supports
Assess media placements based on inclusion, energy efficiency, and ethical content practices
A single dashboard
for smarter, impact-
driven decisions
across your media
lifecycle
Measure the Metrics
That Matter
Each campaign is scored through The GoodNet's Ethical Media Index (EMI) — a holistic ESG score that considers content, corporate behavior, and media energy usage.
UN SDG Alignment: Tracks which of the 17 Sustainable Development Goals your campaign supports
Custom ESG Goals: Measures how your campaign aligns with internal ESG targets or sustainability KPIs
DEI Metrics: Supports minority-owned or inclusive publishers CSRD/EU Taxonomy Compliance: Compliance with corporate sustainability reporting frameworks
Ad Performance Metrics: Analyze how ESG alignment impacts engagement, viewability, and CTR
Built for the New
Advertising Landscape
With sustainable advertising and ESG reporting requirements gaining momentum globally, MENA brands are increasingly expected to show how their media investments support ESG initiatives and responsible advertising outcomes.
Through our partnership with The GoodNet, we offer a plug-and-play ESG solution that integrates directly into your digital media strategy — no steep learning curve, no extra complexity.