Pubity Group, one of the world’s most influential social publishers, has appointed The Vantage as its exclusive media representative across the Middle East and North Africa (MENA).
The partnership marks a major step in Pubity’s global expansion, giving MENA advertisers direct access to a powerful network of social-first communities that shape global culture every day.
With over 160 million followers and billions of monthly views, Pubity Group sits at the heart of digital culture — connecting audiences through positivity, authenticity, and influence. Founded by Gen Z creators, Pubity has become “the social publisher creators follow,” driving trends, sparking conversations, and redefining how brands connect online.
A New Era for Social-First Brand Engagement in MENA
The Pubity Group ecosystem includes some of the internet’s most influential pages — Pubity, Memezar, Backpack, and Warm Up — spanning entertainment, lifestyle, sports, tech, and culture. Together, they create content that resonates with millions every day.
This partnership opens a new chapter for Middle Eastern marketers, enabling brands to tap into Pubity’s highly engaged audiences and communities. From viral storytelling to purpose-driven collaborations, Pubity’s channels consistently drive authentic engagement and build lasting brand affinity, organically and at scale.
Through The Vantage, advertisers across MENA can now access Pubity’s full portfolio, combining data-driven insights with regional cultural understanding to deliver campaigns that truly resonate and inspire.
Voices from the Partnership
Manoj Khimji, Managing Director, The Vantage
“Since its inception in 2014, Pubity Group’s rise has been nothing short of phenomenal. With 1.6 billion users per month, the portfolio offers an unrivalled opportunity to reach diverse markets through outstanding and award-winning creative ideas. We’re excited to grow Pubity’s success in the MENA region and use the platform to take MENA brands to the world in a truly engaging way.”
Sebastiano Rossi, Vice President – Commercial, Pubity Group
“We’ve had tremendous success in the Middle East over the past few years, and we’re thrilled to expand this through our exclusive partnership with The Vantage. From our first conversation, we were impressed by The Vantage’s understanding of our proposition and their strong regional presence. Pubity has always prided itself on pairing creative innovation with meaningful brand storytelling — and this partnership will bring that to life for more audiences than ever before.”
Redefining Social Media Through Positivity
At the heart of Pubity’s success is a simple idea — using social media to make a positive difference every day. Its network unites diverse audiences around shared stories and has become a cultural touchpoint for millions worldwide.
By combining Pubity’s global influence with The Vantage’s regional expertise, the partnership gives MENA brands a unique opportunity to connect with Gen Z and millennial audiences through purpose-driven, high-impact storytelling.
Expanding Influence, Building Community
As Pubity broadens its footprint across video, podcasts, and live events, this collaboration allows MENA advertisers to engage audiences across multiple platforms and formats.
The partnership reinforces Pubity’s commitment to being the world’s most positive and culturally connected social publisher, while strengthening The Vantage’s portfolio of next-generation media partners, bridging global culture and regional creativity.
Official Press Release: Campaign ME